Ford has exciting news for electric vehicle enthusiasts. The company has officially extended its “Power Promise” initiative, now available until March 31, 2025. This program offers US customers who purchase the latest Mustang Mach-E, F-150 Lightning, or E-Transit models a free home electric vehicle charger along with installation.
Initially set to conclude on January 2, 2024, the extension reflects Ford’s record-breaking quarter for electric vehicle sales. According to reports, sales for the Mustang Mach-E surged by 27% in 2024, totaling 51,745 units. The F-150 Lightning saw a remarkable 39% increase with 33,510 units sold, while the E-Transit witnessed an impressive growth of 64% with 12,610 models sold. Notably, the Mustang Mach-E claimed the title of the second-best-selling electric SUV in the US, following the Tesla Model Y.
In addition to the free home charger, the “Power Promise” initiative provides buyers with 24/7 customer support for any charging inquiries and complimentary roadside assistance. Feedback from participants indicates high satisfaction rates, with many enjoying a smooth installation process averaging just 11 days. Most installations, about 85%, fell under the “standard” category, ensuring no unexpected costs.
With the extended promotion, now is the perfect time to consider an electric vehicle from Ford.
Ford’s Power Promise Now Extended: A Game Changer for EV Buyers
Introduction
Ford is taking significant strides in the electric vehicle (EV) sector, and its latest announcement regarding the “Power Promise” initiative is poised to make waves among potential buyers. Originally scheduled to end on January 2, 2024, this program has now been extended until March 31, 2025, offering exciting benefits for customers.
What is the “Power Promise” Initiative?
The “Power Promise” initiative is designed to enhance the purchasing experience for Ford’s electric vehicles, including the Mustang Mach-E, F-150 Lightning, and E-Transit models. Customers who participate in the program will receive not only a complimentary home electric vehicle charger, but also professional installation services. This initiative is a strategic move by Ford to encourage more drivers to consider transitioning to electric vehicles as part of the growing trend towards sustainable transportation.
Key Features of the “Power Promise” Program
1. Free Home Charger: Buyers will receive a home charger at no additional cost, making it more convenient to charge their vehicles from the comfort of their homes.
2. 24/7 Customer Support: Ford provides round-the-clock customer assistance for any charging-related inquiries, ensuring peace of mind for new EV owners.
3. Complimentary Roadside Assistance: This additional service enhances the overall ownership experience by providing support in case of vehicle-related issues.
4. Smooth Installation Process: Feedback indicates an average installation time of just 11 days, with around 85% of installations categorized as “standard,” which minimizes unexpected charges.
Sales Growth and Market Position
Ford’s EV sales have seen remarkable growth, which likely influenced the decision to extend the “Power Promise.” In 2024, the Mustang Mach-E recorded a 27% increase in sales, amounting to 51,745 units sold, solidifying its position as the second-best-selling electric SUV in the US, just behind the Tesla Model Y. The F-150 Lightning also experienced a notable 39% sales increase, reaching 33,510 units, while the E-Transit saw a staggering 64% growth, with sales hitting 12,610 vehicles.
Pros and Cons of the “Power Promise”
Pros:
– Attractive incentive of a free home charger and installation.
– Reliable customer support and roadside assistance.
– Contributes to the growing trend of EV adoption.
Cons:
– Limited to specific models, which may not appeal to all buyers.
– Installation availability may vary by location.
Trends in Electric Vehicle Sales
As the automotive industry shifts towards electrification, Ford’s proactive approach with initiatives like the “Power Promise” aligns with market trends. The rising consumer interest in eco-friendly vehicles is evident in the increasing sales numbers, indicating a robust future for electric cars.
Conclusion
With the extension of the “Power Promise” initiative, Ford is not only boosting its EV sales but also ensuring that customers have a seamless experience transitioning to electric vehicle ownership. This move may encourage more drivers to consider Ford’s electric offerings, thus playing a vital role in the broader adoption of electric vehicles. For more details, visit Ford’s official website.
